Quark Survey Shows Eco Tours Motivate People
Quark Expeditions Releases a Guest Survey
[04.22.08 - NORWALK, CT] A survey released today by Quark Expeditions, the world leader in polar adventure travel, shows that 60% of people who participate in polar expedition ecotours are motivated to protect environmentally sensitive areas. To inspire more individuals to become active in the conversation and protection of the Arctic and Antarctica, Quark Expeditions today announced the Polar Ambassador Program.
Conducted by The Tourism Company, a leading Canadian tourism research firm, The Quark Expeditions 2007 Guest Survey surveyed 231 male and female guests hailing from every continent with the goal of assessing their opinions regarding global warming and responsible tourism. It found that, as a result of their expedition experience, 60% of guests were motivated to protect environmentally sensitive areas. In addition, 80% consider the issue of global warming to be very important to them and 60% experienced heightened awareness as to the urgent need to protect these areas.
After their tour, one survey responder remarked, "Global warming is real and not an over exaggeration." While others remarked, "This expedition has made me realize that every individual must take responsibility and I must set an even better example to my children."