Product Director, Consumer

The Company

Quark Expeditions is uncompromisingly polar, specializing in expeditions to Antarctica and the Arctic and has been the leading provider of polar adventure travel for over 25 years. With a diverse fleet of specially-equipped small expedition vessels, icebreakers, and unique land-based adventures, we offer travelers unparalleled access to the most remote places on earth. The spirit of exploration runs deep in our polar pedigree and we are passionate about creating transformational experiences for fellow adventurers visiting these regions.

The Opportunity

With ambitious growth plans including Quark’s first owned ship, a new build slated for launch in Q4 2020, Quark is looking for a Product Director, Consumer to help build best-in-class customer experiences and ensure the consumer is at the heart of all we do.

Critical responsibilities include:

  • Customer Experience – Develop and lead customer experience initiatives throughout the customer journey. Initiatives could involve everything from sales/customer service to operations.
  • Strategic partnerships – Source, negotiate and manage compelling, consumer-relevant strategic partnerships with organizations, groups and individuals, from special guests to major licensors.
  • Concept Development – Develop consumer concepts for products ranging from new itineraries to on-board activities and merchandise.
  • Consumer research – Work closely with Marketing to develop and execute testing methodologies to establish the viability of new concepts and optimize execution.
  • Marketing – Develop messaging strategies with Marketing for all product launches and brief creative team for execution.
  • Project Management - Create, document and maintain detailed project plans for key initiatives

The right candidate will balance a big picture strategic orientation with the willingness and ability to take care of the details, owning projects end-to-end. A solid foundation in marketing and strategy is key, with an appreciation of, and aptitude for, dealing with operational complexity when needed. A well-rounded leadership style with an adaptable, entrepreneurial mindset

About Quark

Quark Expeditions is the world leader in polar adventure travel. Since 1991, Quark has been establishing a tradition of firsts in polar travel: as the first to transit the Northeast Passage with adventure travelers; the first to take travelers to the far side of Antarctica; and the first to circumnavigate the Antarctic continent with guests. Quark Expeditions is recognized for its diverse fleet of passenger vessels and offers the widest variety of polar itineraries of any other adventure company.

 

Title: Product Director, Consumer
Department: Product
Location: Toronto, ON.

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