Polar Travel Leader Launches Mobile-Responsive Websites for Growing Global Clientele
[Seattle, WA] – September 4, 2015 – Quark Expeditions®, the world's leading polar expedition company, is pleased to announce the launch of two official micro-sites — in Japanese and in Russian. The Japanese and Russian versions of the official Quark website showcase trip and ship descriptions and essential polar travel information, adventure activities and more to better meet the needs of its diverse and growing client base. Both sites are fully responsive, ensuring an optimized experience for desktop and mobile visitors.
Web traffic and bookings from Japan and Russia have increased significantly in the last year, with travelers expressing a need for access to native-language travel planning tips. Quark Expeditions® has also seen a large increase in inquiries via telephone, email and live chat from these regions, as well as a 25% increase in web traffic.
"We're committed to keeping pace with the needs of our passengers, who hail from all corners of the globe," said Andrew White, Quark Expeditions® president. "We plan to continue expanding our online content for global passengers, ensuring that those researching and planning a polar expedition can be served with a natively-translated online information hub to assist them."
Quark Expeditions® sees customers from 52 countries on a broad selection of expeditions primarily operated in English. It also offers select French and German language departures, and multilingual tour guides based on group needs. The full Quark website is now offered in English, French, Spanish, and Portuguese, as well as the Russian and Japanese microsites. Quark plans to continue adding content to the sites throughout 2015/16.
"Polar travelers typically spend a lot of time researching and planning these trips of a lifetime and want to learn as much as possible about the places and regions they'll visit," White said. "We understand the importance of accessing this information in a passenger’s native language, formatted for and accessible on the device of their choice. This is one of the ways in which we’ll continue to service our polar travelers worldwide."
About Quark Expeditions®
Specializing in expeditions to the Arctic, Antarctic and sub-polar regions, Quark Expeditions® has been the leading provider of polar adventure travel for 25 years. With a diverse fleet of specially-equipped small expedition vessels, icebreakers, and unique land-based adventures, it offers travelers unparalleled access to the most remote places on earth. Led by passionate and seasoned expedition teams, including scientists, naturalists and researchers, the onboard program focuses on guest interaction to educate and enrich the passenger experience. The company is known for its unwavering commitment to safety and sustainability, and was the first to offer passengers — free of charge — carbon-neutral voyages in Antarctica aboard the Ocean Diamond.